Why Color Matters in Branding and Interiors
Color is sometimes the last thing a business owner thinks about when painting their brick and mortar store or interior. They may choose their own favorite color or get influence from friends. But branding colors are far too important to be based on personal choices. Branding color are all about everyone else's perception of your company and the colors need to do at least these three things:
Your color choices can either set you apart from your competitors or connect you with that industry. Do you want to be seen as different and unique or do you want to fit in? Your color choices have this power.
Your colors need to assist your audience in understanding you and what your business is all about. Colors that speak to a young woman will differ greatly from the colors that speak to an older gentleman. Choose colors that elicit a positive response from your intended audience/target market.
Be sure your color choices elicit the emotional response that you want. Do you want your company to appear calm and peaceful? If so, your color choices should definitely NOT be yellow, red and black, which will elicit very strong emotions. Choose colors that reflect the emotions you wish your target market to feel.
(Ciao, in Coupeville on beautiful Whidbey Island, chose the perfect colors to set them apart from other Italian eateries, which are often decorated in red and green, while staying true to their Italian roots. This is colors done right!)
Color is often the first thing homeowners think about when decorating a new home or refreshing an older home. They may choose their favorite colors or get advice from friends. And that’s okay! Their preferences are what matter most as they need to live with colors they like. However, when choosing colors for an interior, there are important things to keep in mind:
What mood do you want your home or each room to convey? Choose colors that reflect those emotions.
Take into account the bossy elements in each room- flooring, tile, and counters. These materials will play a huge role in which new paint color will work. Not all colors work together nicely.
Do you want to draw attention to a certain area or perhaps divert attention from a problem area? Your color choices matter if this is the case.
Do you want to break up and define a space? Or do you want to unify and unite a space? Color choices matter...
Last but not least, be certain your entire interior color palette is harmonious... In other words, your colors need to play nicely together.